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Saturday, November 29, 2008

Online Competitor Analysis Tools

 

Online Marketers always try to do an online competitor analysis to get to know which websites target the same keywords as you do
To find out:
- who these competitors are;
- their page rank, …
- incoming links and value of the incoming links
- marketing techniques they use (Google Ads, linkbuilding, Press Releases, Affiliate marketing to generate traffic for them self, Social Networking, ...)
- Same site hosted in different servers, under different language related domains (.com, .de, .es, ...)

Normally, most of these info you can get with a site: operator search on Google or yahoo. Yahoo will give you a more accurate total of links into a site.

Beside, Spyfu is an online competitive intelligence application that allows you to browse competitors' PPC keywords, daily budget, bid prices, clicks/day, and other interesting PPC facts & figures. The tool is useful for researching the competition and uncovering new keywords, the tool works by scraping the search results of over half a million phrases each day and then storing them in the Googspy database. Marketers use the tool by entering the domain name of a competitor and viewing a list of the search terms that they rank well for. The tool also displays the top 25 competitors for the company that you search on. Entering a search term will bring up a list of companies that are purchasing Adwords, along with the text of their ads.

Finally, here is a link that should answer some questions: http://www.toprankblog.com/2007/06/winner-best-keyword-research-tool/