Executive Summary:
Background: Key SEO / SEM Campaigns to better enhance the effectiveness of customer website internet marketing】
Objectives:
The main objective: 【list of the main objectives of the campaign, as well as to measure the qualities of the implementation of standards】
Can make a full stop to optimize the overall Web site traffic to increase, maintain individual keywords
Secondary objectives: Key to sites as far as possible in a target population (the audience's behavioural analysics), in order to achieve greater awareness】
Analysis of the target Web site: http://www.google.com
The target countries and regions:
Analysis of the visitors:
Analysis of user behaviors:
Recommended search engines:
Google: Google paid keywords, Google's content network, as well as Google's Union Web site (AOL, Ask, HotBot, Iwon, Lycos, and Netscape)
Yahoo:
MSN:
【Analysis of the budget given】
Recommended Budget
【From the above analysis we can see that the budget for high-input-output ratio better than low-budget, brought about a more efficient flow. We recommend a minimum budget of XXXX dollars per month. 】
Implementation
Implementation of the campaign
And a summary of the pre-planned: one week to complete
2 approval of the text of writing and choice of location: the completion of week
Timetable for the implementation of the campaign
1 implementation, one month to three months
2 communication, bi-monthly
3, summing up the implementation of the program
4 implementation of the program to repeat
Implementation strategies
Keywords SEO Strategy
SEO onpage optimization
SEO offpage optimization
SEM Search Engine Marketing Strategy
Social Media Optimization
Target Audience Behavioral Analysis
Web Site Functionality Optimization
Competitor Tracking and Analysis
Goals
1. To the right place ranking 1-3
2. Quality of visitor traffic and growth
3. To enhance the conversion rate
4. To enhance the value of PageRank, search engine index, ALEXA ranking, and so on
Forecast:
Additional requirements
Attachment: seo's qualification
